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Anthem, Inc. Manager Medicaid Plan Marketing in Waukesha, Wisconsin


SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

Location: Wisconsin

The Manager Medicaid Plan Marketing is responsible for coordinating and directing the efforts of the Medicaid marketing initiatives. Develops objectives, policies, and programs for marketing activity related membership growth, retention, acquisitions, and business initiatives. Primary duties may include, but are not limited to:

  • Develops short and long term marketing and retention strategies and objectives.

  • Directs and coordinates activities of the business if Initiative to assure alignment with corporate goals.

  • Researches and evaluates competitive activity.

  • Develops and implements of an effective tracking mechanism for daily, weekly, monthly, and yearly activities and productivity. Develops and conducts office and field rep training methods. Oversees the quality control process and procedures.

  • Ensures compliance with state and municipal laws, rules, and guidelines for marketing and outreach.

  • Hires, trains, coaches, counsels, and evaluates performance of direct reports.


Requires a BA/BS in Marketing or Business Administration; 7 years of experience in sales, including 3 years of sales or marketing management experience; or any combination of education and experience, which would provide an equivalent background. MBA preferred.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.