Anthem, Inc. Marketing Account Manager Senior in Pewaukee, Wisconsin
SHIFT: Day Job
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
Marketing Account Manager Sr.
Responsible for partnering with business and cross functional areas to identify and implement medium to large-scale campaigns that support achievement of complex unit or corporate goals.
Primary duties may include, but are not limited to: - Consults with business to determine key communication initiatives and prioritize based on Enterprise, Business Unit and Shared Services goals. - Defines the communications strategy ensuring initiatives are measurable and aligned with business goals prior to engaging creative teams or partners to develop materials. - Owns budget, establishes success metrics, tracks ROI on initiatives, evaluates effectiveness, and identifies opportunities to optimize campaigns. - Collects data sources, chooses vendors, and manages infrastructure to activate the strategy behind all initiatives. - Reports on initiative progress to stakeholders and executives as needed. - Collects information, plans a course of action, develops the creative brief, and reviews/approves overall concepts. - Serves as the primary point of contact for creative, media and automated outreach vendors executing their campaigns. - Serves as primary stakeholder for creative, ensuring content is on message, aligns with strategy, and is actionable and trackable.
Work location: One of the following Anthem states: Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri, Nevada, New Hampshire, Ohio, Virginia, Wisconsin. May consider other locations for most qualified applicant.
Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Qualifications: - Managed care experience and data analytics experience preferred. - Requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills. - Experience with Tableau and Workfront are a plus.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.