Anthem, Inc. Director, Copy Group, Medicare and Medicaid in New York City, New York
SHIFT: Day Job
We are Anthem, Inc. (NYSE: ANTM), a health care company dedicated to improving lives and making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
In our Government Business Division (GBD) marketing organization, we are aligning around consumers. From when they first consider a Medicare or Medicaid product, to joining Anthem, we want to create better connections, build confidence and help them achieve better health. To do that, we focus on developing data-driven strategies, informed by research, and supported by strong creative, measured for its effectiveness.
If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
This leader will be responsible for leading the editorial team, and partnering with design, in the development of a broad portfolio of copy, from more detailed health-related pieces to broader, conceptual campaigns. This is an amazing opportunity for a forward-looking marketer to lead creative for a premier healthcare brand, and be responsible for helping to improve the health of millions of people.
Lead editorial team to achieve business goals.
Direct marketing communications vision to support local, regional and corporate strategic objectives
Facilitate a collaborative environment that delivers thoughtful, well-executed, and effective creative.
Deliver omnichannel creative solutions that are on-time, on-budget, and on-strategy.
Implement metrics to report and monitor progress against goals.
Research and evaluate trends related to creative outputs and effectiveness.
Collaborate on production and fulfillment of materials.
Hire, train, coach, counsel, and evaluate the performance of direct reports.
BA/BS in Marketing, Business Administration or similar field; 5+ years of marketing or healthcare experience; or any combination of education and experience, which would provide an equivalent background.
Demonstrated ability in strategic leadership, creative leadership, operational/organizational leadership, while working across the matrix and effectively leading a team.
Experience leading creative studios/creative services team in both agency side and client side preferred.
Experience in a highly regulated industry (e.g., insurance, financial services, pharma, etc.) preferred.
Medicare and/or Medicaid experience a plus.
Excellent analytical, negotiation, and presentation abilities.
Excellent managerial and change-management leadership skills.
Master’s Degree in Fine Arts, Business or Health Care Administration a plus.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) + match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few. An Equal Opportunity Employer/Disability/Veteran.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.