Anthem, Inc. Marketing Communications Writer Sr in Mason, Ohio
SHIFT: Day Job
Anthem, Inc. is an innovative company dedicated to total personal health by making insurance more accessible. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans.
Currently, we’re reimagining our marketing organization – we’re focusing our energies on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos, so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we’d like to speak with you about joining our marketing team.
The Marketing Communications Writer Sr. is responsible for providing advanced creative, technical advice, and writing support for the development and implementation of highly complex marketing communication materials. Primary duties include, but are not limited to:
Consults with business leaders to identify business objectives.
Evaluates the effectiveness of communication plans and materials and recommends communication strategies and implementation approaches.
Collaborates with creative teams on client needs and develops and implements communication solutions.
Researches writes, edits, and reviews content for traditionally printed programs (marketing collateral, trade publication advertising, direct mail, etc.) and/or digital programs (emails, websites, micro-sites, text campaigns, etc.).
Ensures all materials meet internal and external business and legal standards and follows appropriate corporate standards, guidelines, and approval processes.
Identifies improvements/efficiencies that support operational excellence, and supports business initiatives (plain language, standardization, going paperless, etc.).
Mentors other communication specialists and support staff.
Qualifications - External
Requires a BA/BS degree; 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Experience in healthcare or managed care preferred.
Excellent interpersonal, verbal, and written skills.
Ability to pivot quickly and work in a fast-paced environment.
Background in creative strategy, concepting, and implementation.
Experience understanding and writing in a brand voice for multiple audiences.
Strong copyediting and proofreading skills.
Experience in Pharmacy industry is helpful.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few. Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.