Anthem Manager, Digital Content Strategy (Remote) - PS9047 in Hingham, Massachusetts

Manager, Digital Content Strategy (Remote) - PS9047


Location: United States

Field: Marketing

Requisition #: PS9047

Post Date: 5 days ago

Your Talent. Our Vision.At Anthem, Inc .,it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve atone of America's leading health benefits companies and a Fortune Top 50 Company.

Manager, Digital Content Team

Location: Remote

Responsible for the ongoing strategy development of new and existing content management system capabilities/enablers supporting our digital roadmap from inception to launch and lifecycle. Primary duties to include, but are not limited to:

  • Managing the digital content team; composed of Content Product Owners and Sr. Content Admins)

  • Overseeing large-scale, complex and wide ranging digital content solutions for high traffic content sites, portals, and marketing.

  • Responsible for the planning and delivery of the digital content system strategy and management of the content including the build and guiding enhancements.

  • Provide direction and leadership to content managers and content admin, guide the content phases of projects and plan and execute content solutions.

  • Acts as the enterprise product owner for the solutions assigned; understands product strategy, business goals, end user needs and competitive landscape.

  • Drives content direction and strategy through coaching, counseling, and providing higher level direction of design staff.

  • Leads the development of a 12 month + roadmap and supporting business case

  • Evangelizes a can-do spirit, and drives innovation through strategically leveraging internal business drivers, technology advances, and market research/competitive intelligence to determine ways to competitively enhance product capabilities.

  • Member of the Program Team; collaborate across Agile Release Trains (platform, analytics, provider, Medicare) to inform the roadmap and leverage best practices across the enterprise

  • Partner with business stakeholders and IT to determine the best solutions to enhance functionality and increase end user satisfaction.

  • Coordinates preparatory deliverables upstream of the solution (requirements, strategy, design, markup, and governance models)

  • Help drive the content and design culture change needed to realize the benefits of an enterprise content management system while improving the member experience

  • Evaluate how variations in the product design can impact its overall effectiveness.

  • Oversee development and maintenance of products as needed.

  • Hires, trains, coaches, counsels, and evaluates performance of direct reports.

  • Requires a BA/BS in related field and Scaled Agile Framework Training, Masters preferred. 5-7 years in a web content team management role in complex, regulated industries; or any combination of education and experience, which would provide an equivalent background.

  • 2+ years managing direct reports, or any combination of relevant leadership experience preferred.

  • Must have 3+ years with enterprise content management systems; specifically Oracle WCS.

  • Knowledge of Jira & Confluence preferred.

  • Prior direct to consumer and/or healthcare industry digital experience preferred.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2018 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at EOE. M/F/Disability/Veteran.